top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Edge Apartments
Client

Edge Apartments

Project type

Logo design & branding

Logo Design & branding for Edge Apartments.
When conceptualising a name & design for the apartments, I factored in the following:

- The contemporary architectural exterior of the building
- The luxurious soft colours and organic shaped furniture used internally
- The juxtaposition between the two (organic vs structural)

With these points in mind, I chose the following name :
THE EDGE.

Sticking with the concept of juxtaposition & contrast, I designed the logo for
‘The Edge’ in a rounded lowercase contemporary style, paying tribute to the organic and natural flowing interior, whilst the name itself correlates with the
exterior’s prominent features, being ‘edgy’ and block like.


bottom of page