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Art Direction, Graphic Design, Illustration | Cape Town, South Africa 

Steers Infographic

Sustainable Communication

Brief: To create a life cycle infographic on any product that Steers sells and make it more sustainable. 

After a lot of in depth research into Steers, I found nothing I was looking for. This was problematic. If Steers were using sustainable farming, they would

tell you. Based around this presumption, it was decided that Steers were to

source their meat from an organic farm to help increase the brands sustainability. To explain this, an infographic was created depicting the life the pig would lead before arriving at Steers. This would put an emphasis on

how important it is for animals to live a happy life.

Art Director / Graphic Designer : Penelope Cooras

The illustrations I created for this project can be viewed here :

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