We chose three Woody Allen films and created the Pro’s and Con’s

campaign consisting of the three posters below, and a cellphone App,

to promote our very own Woody Allen film festival - Split Screen.

Our concept conveys the relatable factor in films toward real life, and therefore touched on the tongue-in-cheek aspect and playfulness of the

personal dilemmas people tend to face in certain situations in their lives.

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Art Director : Penelope Cooras

Copy Writer : Kent Cloete