Corporate Identity & Campaign
THE BRIEF | CI design and launch campaign for a new food range specifically formulated for teenagers.
THE IDEA | Alt. is a health and lifestyle brand with a difference. The difference being, it’s specially formulated to fit in with and suit the needs of teenagers during their busy days. Alt. wants to be disruptive on the shelves and stand beside the traditional snack options. It is what it claims to be,the better alternative.
Art Directors: Penelope Cooras, Emma Braham, Carina Bonse & Tshegofatso Mogotsi-Phetlhe
Copywiter: Tayla Fagan